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    Case Study:
    Paragon Technologies

    • Custom Content Management System
    • Location Management
    • Staff Management
    • Search Engine Optimization
    • Design and Development
    • Media Management
    • News Management

     
     

    The Challenge

    Paragon Technologies needed a website that advertised their wide variety of services and skills, as well as their many locations. Paragon needed to be able to create stunning web pages that were arranged categorically, so people and Search Engines could quickly and easily find the type of repair, service or product they were looking for.

    Many of the images and support documents needed to be accessed by different pages throughout the site. The system needed an area to manage their media, so that website administrators could easily access images and files while creating new web pages.

    Another one of the many challenges we faced was managing a company with multiple branches and separate locations, with separate management teams and overlapping employees, as well as complimentary and contrasting services offered.

    The Solution

    The Paragon Technologies website was built using the ISOOSI Content Management System (CMS). The ISOOSI Content Management System is a custom coded "pure" ASP.NET web application, relying heavily on the core concepts of Object Oriented coding, setting the foundation for a truly modular solution. This core system also is designed with SEO visibility in mind, allowing for the user to quickly create web content with high visibility.

    The core system needed to be integrated with a new Media Manager built specifically for this project. This allows for images and files to be shared across different pages throughout the site. We also included a graphic headline/slideshow manager, allowing for stunning headlines to easily be added to any page by in-house marketing employees. We gave the homepage special attention, creating an easy to manage jQuery slideshow that transitioned in images and overlaying messages. These rotating messages welcome visitors to the website, and also highlight important news, products and services that Paragon wanted to feature.

    We included a pod manager which allowed Paragon to include graphical callouts to the side of any page, driving attention and web traffic to popular sections throughout the website. We extended the staff management module to allow staff and management to be assigned to specific or multiple branches when necessary.

    The RESULT

    This technology, partnered with a stunning visual design, has resulted in a highly visible and successful website for Paragon Technologies. Furthermore, the website is incredibly easy to use, despite the fact that the website contains a large amount of data.

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    • Our Services

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    • Inbound Marketing
    • Social Media Marketing
    • Conversion Rate Optimization
    •  

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