ISOOSI is highly proactive in the field of Internet Marketing pursuing affiliations with professional organizations and individual Search Engines on a continual basis.

We comply to the Terms of Services (TOS) of all the Search Engines that we optimize for, a standard of "best practices" for the SEO industry. Our compliance and understanding of the various TOS means our services use safe optimization techniques that provide long-term results.

ISOOSI offers full-service Internet marketing services for organizations that rely on their website for exposure, sales, marketing, and e-business.

Our proven Search Engine Optimization methodologies give your company or organization the edge over your competitors by getting top placements and thinking outside the box in developing new technologies and procedures. The end result being tremendously improved, qualified traffic to your site.

In summary, we help organizations utilize two primary types of Internet Marketing:

(i) Search Engine Marketing

Search Engine Marketing is a service that sends relevant visitors to websites from highly-placed sponsored advertisements on the leading Search Engines. Relevant visitors are defined as visitors actively seeking out our client's services. Of all site visitors, relevant visitors are most likely to convert into clients. Search Engine Marketing can be separated into two disciplines:

(a) Search Engine Optimization (SEO):

SEO is a process of readying Web pages to show up high on the major Search Engines by utilizing on-site and off-site (PageRank – see Appendix I for a detailed explanation of PageRank) optimization tactics.

The SEO process includes the following steps: Intensive Keyword Analysis and Page Assignment, Per Page On-site Optimization, Off-site Optimization (Page Rank and Link Building), Performance Monitoring and Tracking

(b) Pay-Per-Click (PPC) Management:

PPC Management is the process of strategically managing Overture (Yahoo; with MSN distribution) and AdWords (Google; with AOL distribution) pay per click marketing services. ISOOSI utilizes strict and proven keyword analysis, and best practice campaign set up, bidding strategies, and analytics. ISOOSI closes the loop with return on investment analysis (ROI) wherein we are able to generate real-time ROI analysis on a keyword per Search Engine per action result basis.

(ii) Contextual Advertising

Contextual Advertising is the new way to describe targeted media buying. On the Internet this means placing links and creative graphic advertisements on relevant third party websites and advertising vehicles where the content is synergetic to your business and services. ISOOSI’s analysts research your target market and proactively identify Internet marketing vehicles and websites that house your target market. We then analyze, negotiate, buy, facilitate, track, and manage the complete process associated with this form of advertising.