Search Engine Optimization has been one of the cornerstones of our company since our very beginnings. As the search engines have changed over the years in their efforts to counter web spam (and rightly so!), so too have the methodologies that comprise successful SEO.
In our opinion, SEO is a craft. SEO is an art. Yes - there is science involved, math calculations and all kinds of theories. But at the end of it all is the execution and this is the key. Too much SEO and you can get penalized pretty easily. Not enough and your business will not gain the exposure on the web it needs. You need to have it just right. A Goldilocks challenge.
What makes the challenge even more complicated is the fact that SEO is one of the most fluid components of marketing there is. Goldilocks keeps on changing how she likes things. Tomorrow she might like a little more sugar on the porridge and an extra pillow on the bed.
Search engines continually try to improve the relevancy of their search results for the end users. As they change the weights and importance of particular ranking factors in their algorithms to achieve this, it can in turn change particular techniques and strategies within an SEO campaign.
Because of this, it is imperative that you hire an SEO company that:
understands the fundamentals of search engines and how their ranking algorithms work understands the changes that have occurred historically with search engine algorithms is immersed on the bleeding edge of search and is knowledgeable about current changes in search engine ranking factors has a proven track record with verifiable testimonials
At ISOOSI, we are fortunate to have a team of leading SEOs that have proven themselves time and time again in a wide variety of business sectors. As a team we have been providing SEO services since 2002, but many members of our team have been optimizing websites for many years before that. Some members of our team have worked as engineers at the major search engines. And others have come in as interns, "learned the ropes" from our senior SEOs, shown a passion for it and made it into their career at ISOOSI.
Similar to other marketing campaigns and initiatives that we perform, we apply several proven analytical techniques and concepts (such as SWOT analysis and SMART objectives) to the SEO process. This helps our team execute the project in a systematic way, ensuring the client attains the maximum ROI in the quickest time frame possible, while concurrently achieving longer-lasting effects on the broader level of the project.
Full website review Website analytics review Review of competitors and overall market sector SEO SWOT analysis Keyword analysis (utilizing several industry leading tools plus our own in-house proprietary software) Benchmarking and reporting Creation of objectives and goals ("SMART" objectives)
Page by page on-site optimization recommendations and implementation Sitewide design / coding changes and improvements (if necessary) Creation of a "Future Strategic Growth Plan" for your website (recommendations based on keyword analysis, SWOT SEO analysis, competitor analysis, etc.) Development of ongoing content building strategies Development of off-site optimization strategy (articles, press releases, links based on relationship building and networking)
Ongoing operations include activities such as; Off-site optimization Content writing (based on keyword analysis and Future Strategic Growth Plan) Website analysis and reporting
Ongoing operations include activities such as;
